Evdokia Agafonova

Here’s a novelty font emulating the plastic pennant streamers that were popular in the 1950s and 1960s used to decorate a store parking lot or used car lot for a sales event.

The typeface inside the individual pennants is Manufacturer JNL, which can be used for body copy associated with titles made by this font.

Parking Lot Sale JNL is available in regular (black letters on white pennants) and black (with white letters). A blank pennant for word spacing or end caps is available on the backslash key.

Erle Stanley Gardner’s beloved lawyer “Perry Mason” first appeared on screen in a series of six films with Warren Williams starring in four of them. The hand lettered opening title for 1935’s “The Case of the Lucky Legs” is a classic Art Deco sans serif design, and is now available as Courtroom JNL in both regular and oblique versions.

A beautiful and stylish pen lettered alphabet appears within the pages of the 1921 publication “How to Write Show Cards” and its Art Nouveau stylings made it a perfect candidate for a digital revival.

Pleasant Show Card JNL is available in both regular and oblique versions.

The hand lettered opening title for the 1935 movie “Thanks a Million” is rendered in a condensed, thick and thin Art Deco sans serif design.

It is now available as the digital typeface Stocks and Bonds JNL – in both regular and oblique versions.

Whatever the medium, Girard’s love for typography was the common thread that wove his work together. We are honored that the Girard family has entrusted us to celebrate and expand upon the legacy of this design icon with this collection of fonts. The Girard Slab family gracefully synthesizes illustrative sensibilities into a practical typographic framework. Slab’s three widths and four weights ensure versatility in a modern editorial setting while its gentle curves transcend the sterility of traditional typography to add an unprecedented warmth and personality. From boutique chocolate packaging to the titling sequence for an indie vegan superhero cartoon, Girard Script deftly adds a contemporary sophistication to text and display settings. Inspired by a workhorse lettering style that helped Alexander Girard implement thousands of design elements in his overhaul of the Braniff identity system, Girard Sky pulls its weight in any contemporary application. In Girard Sansusie, each character stands alone as an illustrative element while coming together with its counterparts as a whimsical yet functional typeface.

FEATURES:

• The ligatures feature substitutes specially-drawn letter combinations that combine two, three or even four characters to create smoother transitions and simulate lettering sensibilities.
• Girard Slab’s three widths and four weights ensure versatility in a modern editorial setting while its gentle curves transcend the sterility of traditional typography to add an unprecedented warmth and personality.
• Copious alternate characters and “smart” OpenType programming allow Sansusie to escape the rigid confines of typography to come alive as if flowing from Girard’s sketchpad. This animation shows a sampling of the swash characters available in the font.

GIRARD CREDITS:

• Typeface Design: Alexander Girard, Ben Kiel, Ken Barber, Laura Meseguer
• Typeface Production: Ben Kiel
• Typeface Direction: Christian Schwartz, Andy Cruz, Ken Barber

Like all good subversives, House Industries hides in plain sight while amplifying the look, feel and style of the world’s most interesting brands, products and people. Based in Delaware, visually influencing the world.

The free form hand lettering from the titles and credits of the 1964 French film comedy “Le Gendarme de Saint-Tropez” [“The Policeman from Saint-Tropez”] was the basis for Off Duty JNL – which is available in both regular and oblique versions.

The hand lettered title found on the 1924 sheet music for the tango “Sentimiento Gaucho” (“Sentimental Gaucho”) offered a different take on the thick-and-thin lettering that permeated the late 1920s through the Art Deco age.

A ‘slash’ or ‘swipe’ is cut through the characters (similar to “Directa JNL” – another take on this type of design).

Last Tango JNL is the digital recreation of this novelty lettering and is available in both regular and oblique versions.